Published on : Tuesday, May 7, 2019
Accor Hotels to partner with WOJO to become the largest co-working brand in Europe by 2022. The WOJO co-working spaces will be launched within Accor hotels worldwide with different offerings, across all segments (economy, mid-scale and luxury segments). Accor WOJO deal will start the trend of co-working hotels. WOJO = Work. Live. Share.
Nextdoor (renamed WOJO in March 2019) is a joint-venture between Accor & Bouygues Immobilier created in July 2017.
The first WOJO Corner was launched in 2018 in the Mercure Paris Montmartre Sacré-Cœur hotel. Building on the success of this pilot in the heart of Paris, more than 100 other WOJO Corners will open throughout Europe by 2022.
WOJO will offer three different products and experiences to deliver the broadest range of co-working solutions in the industry. Through the combination of WOJO Spots, Corners & Sites reflects WOJO will provide shared workspaces in iconic, central and strategic locations.
Franck Gervais CEO Accor Europe, said: “We have the assets (brands, spaces, teams), we have the services (restaurants, bars, meeting spaces) and we are open 24/7. By participating in WOJO’s ambitious development, we are optimizing the use of these assets and are creating value for our owners by being open to a new type of customer, i.e. coworkers.”
Over 1000 WOJO Spots and 50 WOJO sites are expected by 2022.
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