Published on : Thursday, January 3, 2019
Visitors spent over £1 billion in Britain in 2017 due to the activity by national tourism agency VisitBritain/VisitEngland recent figures show.
This signifies that for every pound invested in the agency, visitors spent around £25 in Britain. As well as the UK Government investment, the agency had succeeded in attracting £13 million of investment in terms of cash and in-kind from commercial partners and delivered around £2 million profit from its online shop – money which is reinvested into its activities to raise tourism value.
The results, declared at the annual review of the report, come on the back of a strong 2017 for inbound tourism. VisitBritain predicts that by 2020, it will beat its ambition of 40 million inbound visits. Also, Brits have been taking more holidays at home with visits and spending up by six percent in 2017. To quote UK Minister for Tourism Michael Ellis, “Britain’s tourism industry is booming. Last year was a very strong year for domestic and inbound tourism, with tens of billions of pounds going into our economy. The government, alongside VisitBritain/VisitEngland, is working with the sector to build on this success with an emphasis on attracting major business events and investing in local tourism projects through the Discover England Fund.
“Tourism shows the world the best of our nation. As we approach the UK’s exit from the European Union, we are absolutely committed to helping the industry continue to grow, promoting the country as a must-visit destination and ensuring that local communities benefit.”