Published on : Monday, January 7, 2019
The European Travel Commission (ETC) will change its marketing approach from volume to a value-based. ETC is responsible for promoting Europe as a tourist destination. Its market segmentation will see a change from demographics (where people live) to their …
Published on : Monday, January 7, 2019
Countries all over the world long for China’s huge outbound travel market. However, when the mobility of those tourists get upset, so too are potential earnings. That’s the point the European Travel Commission (ETC) is all set to drive home …
Published on : Friday, January 4, 2019
The European Travel Commission (ETC) will change its marketing approach from volume to a value-based. ETC is responsible for promoting Europe as a tourist destination. Its market segmentation will see a change from demographics (where people live) to their …
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