European Travel Commission

• Europe new tourism brand positioning- Value Over Volume

  Published on : Monday, January 7, 2019

  

  The European Travel Commission (ETC) will change its marketing approach from volume to a value-based. ETC is responsible for promoting Europe as a tourist destination.   Its market segmentation will see a change from demographics (where people live) to their …

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• To increase Chinese tourists, Europe is looking on its visa-policies

  Published on : Monday, January 7, 2019

  

  Countries all over the world long for China’s huge outbound travel market. However, when the mobility of those tourists get upset, so too are potential earnings. That’s the point the European Travel Commission (ETC) is all set to drive home …

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• Europe new tourism brand positioning- Value Over Volume

  Published on : Friday, January 4, 2019

  

  The European Travel Commission (ETC) will change its marketing approach from volume to a value-based. ETC is responsible for promoting Europe as a tourist destination.   Its market segmentation will see a change from demographics (where people live) to their …

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