To increase Chinese tourists, Europe is looking on its visa-policies

Published on : Monday, January 7, 2019

Countries all over the world long for China’s huge outbound travel market. However, when the mobility of those tourists get upset, so too are potential earnings. That’s the point the European Travel Commission (ETC) is all set to drive home in a new report published to the organization’s 32 member nations on 4 December.


Its main target? Excessively complicated visa regulations.


Even though marketing has helped to attract tourists from China into Europe – particularly the “China-EU Tourism Year” campaign endorsed by the EU in 2o18 – a broad visa effort could do more to grow access from world’s largest and highest-spending travel market.


The ETC asserts that visa reform is “likely to increase the average growth of Chinese arrivals from +7% to +18% per year between 2018-2023”. It identifies three areas for reform, with earnings forecast for each. One scenario involving visa-free entry is estimated to give way an enormous potential increase of +71% in Chinese tourism from 2018 to 2023.


The ETC report is maintained by Chinese travelers critical of countries with complex visa policies. It’s one reason that many Chinese take short-haul trips to the adjacent countries, as those destinations provide visa-free entry for Chinese nationals upon arrival.

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