European Travel Commission

  • Europe new tourism brand positioning- Value Over Volume

    Published on : Monday, January 7, 2019

    The European Travel Commission (ETC) will change its marketing approach from volume to a value-based. ETC is responsible for promoting Europe as a tourist destination.   Its market segmentation will see a change from demographics (where people live) to their …

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  • To increase Chinese tourists, Europe is looking on its visa-policies

    Published on : Monday, January 7, 2019

    Countries all over the world long for China’s huge outbound travel market. However, when the mobility of those tourists get upset, so too are potential earnings. That’s the point the European Travel Commission (ETC) is all set to drive home …

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  • Europe new tourism brand positioning- Value Over Volume

    Published on : Friday, January 4, 2019

    The European Travel Commission (ETC) will change its marketing approach from volume to a value-based. ETC is responsible for promoting Europe as a tourist destination.   Its market segmentation will see a change from demographics (where people live) to their …

    Read More


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  • 03 Uzakrota 2019
  • 05 iitmindia 2019-20
  • 25 PATA

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